As an undergraduate marketing student, I’ve been learning a lot about different ways to market and how to brand manage and promote things for a variety of companies.  Last week in class, my professor starts talking about resale rights and the emerging market.  He used ebooks as a specific example, but said that you can purchase a resale rights package (there are a few different kinds from what he said) and there are a lot of benefits since you get to keep all of the income of the sales that you make.  He did warn that there are a lot of ways to make a mistake and lose money.