Using web stats for managing an online business

If you are running an internet business then you need to know where your traffic is coming from and what areas of your site visitors are attracted to. When set up and measured properly, web server usage statistics are a valuable source of information. You can determine which keywords people use to find your site and which keywords convert to sales. You then make business decisions to increase your efforts in areas that are working and cut campaigns that are not producing the desired outcome.

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